From Origin to Market
Connecting dedicated fruit and vegetable growers across Morocco, Senegal, and Côte d'Ivoire with European buyers through transparent partnerships, field-level oversight, and reliable supply chains.
A Story Shaped by the Field
Established in 2025, Ovation Growers grew from a simple belief: strong commercial relationships begin with a genuine understanding of products, growers and the markets they are intended for.
The network connects fruit and vegetable growers in Morocco, Senegal and Côte d’Ivoire with professional customers across Europe. Commercial contacts in France and Poland facilitate dialogue with buyers and help clarify the expectations of each market.
Being present on both sides of the supply chain supports a clear flow of information about products, seasons, quality, volumes and packaging. More importantly, it helps each partner develop practical solutions suited to their situation.
The Experience of Didier Chouillou
The development of Ovation Growers draws on Didier Chouillou’s experience, built over more than 50 years in the fruit and vegetable sector. His work in the field has taken him through a wide range of production and commercial environments, including Morocco, Spain, France, Poland, the United Kingdom, Australia, Senegal and Côte d’Ivoire.
This journey has shown him that a strong commercial programme is not based on a product or a price alone. It also depends on an understanding of the seasons, expected quality, production constraints and logistics and, above all, on trust between people. This experience is now shared across the network to support growers seeking access to European
The Role of Ovation Growers
Ovation Growers acts as an operational and commercial link between supply and demand. We do more than present products: we help partners align their objectives, constraints and standards.
Identify growers and supply programmes suited to customer requirements.
Identify growers and supply programmes suited to customer requirements.
Identify growers and supply programmes suited to customer requirements.
Identify growers and supply programmes suited to customer requirements.
Identify growers and supply programmes suited to customer requirements.
A Shared Vision
An efficient supply chain begins with a better understanding between those who grow and those who sell. Connecting local capabilities with European market opportunities helps build partnerships that are clearer, more responsive and more sustainable.
Our Commitment
Working Principles
Trust
Build clear and responsible professional relationships.
Transparency
Share the information needed to make informed commercial decisions.
Expertise
Apply practical knowledge of products, origins and markets to each project.
Continuity
Develop cooperation that grows stronger from one season to the next.
Our Team
Didier Chouillou
Fondateur & Dirigeant
Fort de plus de 50 ans d'expérience dans la production et le commerce international des fruits et légumes, Didier Chouillou a développé son expertise à travers de nombreux marchés dans le monde. Il apporte sa connaissance du terrain, sa vision stratégique et son réseau international au développement d'Ovation Growers.
Magdalena Mocka
Responsable des ventes
Magdalena Mocka pilote le développement commercial d'Ovation Growers. Elle accompagne les clients, coordonne les ventes et contribue à construire des partenariats durables entre producteurs et distributeurs sur les marchés européens.
Laeticia Gallea
Responsable marketing
Laeticia Gallea assure le développement de l'image et de la communication d'Ovation Growers. Elle coordonne les actions marketing, valorise les produits et les partenaires et contribue à renforcer la visibilité de l'entreprise sur les marchés internationaux.
Khalil Sagna
Directeur des opérations Sénégal & Côte d’Ivoire
Khalil Sagna supervise et coordonne les opérations de production et de conditionnement au Sénégal et en Côte d’Ivoire. Il veille au bon déroulement des activités, au respect des exigences de qualité et à l’efficacité opérationnelle, assurant ainsi le lien entre les producteurs et les marchés internationaux.
Quality, Compliance and Traceability
Quality, compliance and traceability are essential to the development of our partnerships. Depending on the product, origin and grower, the proposed supply programmes may be supported by different certifications and control procedures. Applicable certifications are verified and communicated according to the commercial programme and the customer’s specifications. Supporting documents are available on request.
Tesco Nurture
Certified entity: To be confirmed
Products & sites: To be confirmed
Validity: To be confirmed
GlobalG.A.P.
Certified entity: To be confirmed
Products & sites: To be confirmed
Validity: To be confirmed
SMETA
Certified entity: To be confirmed
Products & sites: To be confirmed
Validity: To be confirmed
BRC Global Standards
Certified entity: To be confirmed
Products & sites: To be confirmed
Validity: To be confirmed
LEAF Marque
Certified entity: To be confirmed
Products & sites: To be confirmed
Validity: To be confirmed